In the age of smartphones, online shopping and data, it has become easier than ever for companies to monitor the consumers who give them business.
Retailers employ all sorts of clever tactics from using facial recognition devices to devising customer loyalty programs and cell phone signal trackers.
Then they use the collected data to determine where to place products in the store and how and where to advertise.
While many consumers are unassuming and unaware, a variety of groups are protesting the data collection as an invasion of privacy.
Source: http://www.businessinsider.com/retail-tracking-2012-12
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