LOS ANGELES?(BUSINESS WIRE)?
Fraunhofer IIS, the world?s renowned source for audio and multimedia
technologies and BuyDRM, the premiere provider of multiscreen media
technologies collaborated with HBO Europe?s HBO GO broadband SVOD
service to showcase the full potential of the new MPEG-DASH ISO
standard. As part of the showcase viewers experienced scenes from HBO?s
Boardwalk Empire via an Android phone utilizing built-in AAC surround
sound technology from Fraunhofer using BuyDRM?s secure video playback
client.
In combination with MPEG-DASH, Android devices become true and trusted
consumer platforms allowing HBO Europe to easily offer content in the
most efficient, highest-quality way using the AAC Multichannel solution
from Fraunhofer. Subscribers to HBO GO on Android can benefit from
foolproof surround sound delivered as easy and convenient as watching a
BluRay or DVD.
Using a variety of KeyOSTM?technologies, BuyDRM?s MPEG-DASH
client implementation provides stutter-free streaming as network
conditions change.?BuyDRM integrated MPEG-DASH support and
Microsoft?s PlayReady DRM in the showcase using MPEG video and audio
codecs that ship natively with the new Android 4.1 operating system. The
KeyOS Device DRMTM?Agent with Player for Android is an
extremely robust and scalable offering, which supports today?s most
popular features for the consumer?s media experience.
?As an award-winning service, HBO GO continues to innovate with new
technology while enriching our viewers? experience with the brand,? said
J?nos Szil?rdi, New Media Director for HBO GO, HBO Central Europe. ?This
exciting new opportunity for HBO GO represents a quantum shift in how
consumers will enjoy digital media in the not so distant future.?
?Our AAC family of audio codecs now ships with every Android 4.1 device,
allowing service providers to deliver the best possible consumer
experience to a variety of devices,? said Harald Popp, head of the
Multimedia Realtime Systems Department at Fraunhofer IIS. ?We do this by
combining the highest coding efficiency with the dynamic ability to
change audio bitrates in order to adapt to changing network conditions,?
Popp added.
?Consumers and their viewing habits are driving how we deploy new
technologies in today?s fluid new media marketplace,? said Christopher
Levy, CEO, BuyDRM. ?Working with Fraunhofer and HBO Europe to
demonstrate the future of new media helps drive innovation across our
entire family of products. We are especially excited to be expanding the
use of MPEG-DASH within the media ecosystem.?
BuyDRM and Fraunhofer are members of the DASH Industry Forum, a
consortium of industry leaders who promote the new adaptive streaming
standard. For more information on DASH-IF, visit?www.dashif.org/.
About HBO Europe
Home Box Office, America?s leading premium television network, provides
basic and premium pay television entertainment channels for cable TV,
Direct-to-Home and MMDS platforms. HBO Europe ? owned by Home Box
Office, Inc. ? currently provides basic and premium channels to 15
countries: Hungary, the Czech Republic, Slovakia, Poland, Romania, the
Netherlands, Bulgaria, Moldova, Slovenia, Croatia, Serbia, Kosovo,
Montenegro, Macedonia and Bosnia and Herzegovina.
In the Netherlands, HBO Europe provides HBO HD and SD channels, HBO On
Demand and HBO GO through HBO Nederland, a joint venture between HBO and
Ziggo BV.
HBO Europe offers five high quality movie channels (HBO, HBO2, HBO
Comedy, Cinemax and Cinemax2) and six high definition channels (HBO HD,
HBO2 HD, HBO3 HD, HBO Comedy HD, Cinemax HD and Cinemax2 HD), as well as
the subscription video on demand service HBO ON DEMAND, and the
broadband SVOD service, HBO GO.
HBO Europe is headquartered in Budapest, Hungary. www.hbo-europe.com
About Fraunhofer
The Fraunhofer IIS Audio and Multimedia division, based in Erlangen,
Germany, has been working in compressed audio technology for more than
20 years and remains a leading innovator of technologies for
cutting-edge multimedia systems. Fraunhofer IIS is universally credited
with the development of mp3 and co-development of AAC (Advanced Audio
Coding) as well as technologies for the media world of tomorrow,
including MPEG Surround and the Fraunhofer Audio Communication Engine.
Through the course of more than two decades, Fraunhofer IIS has licensed
its audio codec software and application-specific customizations to at
least 1,000 companies. Fraunhofer IIS? Advanced Audio Coding (AAC)
family is the universal solution for streaming and broadcasting, with a
presence in over 5 billion devices. Leading HTML5 web browsers such as
Apple Safari, Microsoft Internet Explorer 9 and Google Chrome support
HE-AAC Multichannel decoding natively.
The Fraunhofer IIS organization is part of Fraunhofer-Gesellschaft,
based in Munich, Germany. Fraunhofer-Gesellschaft is Europe?s largest
applied research organization and is partly funded by the German
government. With 20,000 employees worldwide, Fraunhofer-Gesellschaft is
composed of 60 Institutes conducting research in a broad range of
research areas. For more information, contact Matthias Rose, matthias.rose@iis.fraunhofer.de,
or visit www.iis.fraunhofer.de/amm.
About BuyDRM
BuyDRM? is a leading provider of Digital Rights Management and Content
Security Services for the entertainment, enterprise and education
industries with customers spanning the globe. With 11 years of
market-leading experience in implementing commercial DRM solutions and
media technologies, BuyDRM has amassed substantial success stories for
many of today?s largest brands. Television networks, movie studios,
cable MSO?s, Telcos, and premium content distributors use BuyDRM?s?
award-winning KeyOS? DRM Platform to provide robust content security for
their IP video offerings to a variety of connected devices. BuyDRM?s?
customers include NBC Universal, Fox Filmed Entertainment, Sony Pictures
Entertainment, Alliance Films, HBO GO Europe, The BBC, RTL Klub,
FotoKem, By Deluxe, Intertrust?s SyncTV, SingTel, SC Johnson, Smith
Micro and Waoo DK. BuyDRM is a wholly owned subsidiary of INISOFT Co.
LTD.
For more information, visit?www.buydrm.com.
For Fraunhofer IIS
Kim Peterson, 303-752-3552 x232
kim@visitechpr.com
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